"We started a small wine import and distribution business called Dancing Bear Cellars. Not only did we need a logo for the business, we had the additional challenge of developing a wine label for the wine we were going to put under the Dancing Bear private label. A wine label obviously needs to be very distinctive in order to stand out amongst all the thousands of wines available.
We started out with an idea, but Jennifer improved it tremendously. The bear label looks both playful yet serious at the same time - perfect for "wines celebrating life!" We have different color labels according to the varietals and Jennifer was instrumental in picking those - light green for Chardonnay, purple for the Cabernet, and so on. It was fun to work on and our little Dancing Bear has sold a lot of wine for us!"
Dancing Bear Cellars