Case Studies

Bowman International School

A Montessori private school serving kindergarten through eighth grade students.
Palo Alto, California

Design services rendered:

Logo Design / Misc Graphics / Print Collateral / Business System / Website / Signage
"Jennifer stands alone in her ability to capture the essence of a brand in a logo and business system. I have worked with her for years on the corporate side. We asked her to develop a new identity for our K-8 school, Bowman International School. We needed a "proven, yet fresh" identity that would create a distinctive foundation for our school's new brand. After interviews and brand discussions, Jennifer came back with an initial direction that surprised us all with its simple elegance. She had nailed it immediately - but didn't stop there. She continued to work closely with us on granular refinements that took the entire system to a level of perfection.

Within the first few months, we have already seen the impact of our new brand identity, both internally and externally. It is distinctive, exciting and memorable. Once again, mission accomplished by Long Design."

Sue Barsamian
Chairman, Board of Directors
Bowman International School